Ziefert Lee, Business Analyst
Finding the elusive answer to, why do people buy your product?
Latest from the Blog
Great post from Seth Godin: Once an organization reaches scale, particularly if it feels like a monopoly, it’s tempting to “take profits.” This means less investment, fewer staff and a lot less care. Those things are expensive. Easier to simply keep the money. And those things involve emotional effort. Easier to simply point to theContinue reading ““Profit taking is lazy” -Seth Godin”
The founder of Chipotle or the Subway franchisee who invented the $5 Footlong promotion didn’t need a statistician to tell them they were on to something. The line out the door told them all they needed to know. I call that ‘clear advantage,’ which is a visible and strong signal that it’s working. Too often,Continue reading ““If I need a statistician to tell me if something worked, it didn’t work””
It’s a simple belief: the odds that something new will succeed are 1-in-10. This belief produces a culture different from companies that do not believe it. Companies that believe it try tons of new things, expect most to fail and keep trying. They ask, ‘how can we try it to get some idea if customersContinue reading “The one thing that sets innovative companies apart”
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