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Ziefert Lee, Business Analyst

Finding the elusive answer to, why do people buy your product?

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“If I need a statistician to tell me if something worked, it didn’t work”

The founder of Chipotle or the Subway franchisee who invented the $5 Footlong promotion didn’t need a statistician to tell them they were on to something. The line out the door told them all they needed to know. I call that ‘clear advantage,’ which is a visible and strong signal that it’s working. Too often,Continue reading ““If I need a statistician to tell me if something worked, it didn’t work””

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